CEFContemporary Education Frontiers3029-18793029-1860Bio-Byword Scientific Publishing Pty. Ltd.10.18063/CEF.v3i9.1084ArticleConstruction of a Four-Dimensional Competence Model for Cross-Border E-Commerce English Talents in the Guangdong-Hong Kong-Macao Greater Bay Area and Research on Production-Education Integration Pathshttps://artdesignp.com/journal/CEF/3/9/10.18063/CEF.v3i9.1084LiangJie2025392025-10-26Driven by "dual circulation" and "digital going global," cross-border e-commerce has become a key driver of foreign trade growth in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), but a structural talent mismatch persists—English majors face employment difficulties while enterprises struggle to recruit qualified personnel. Based on questionnaire data from 52 GBA cross-border e-commerce enterprises and a deep production-education integration case between Guangzhou University of Software and Dayang Education Technology Co., Ltd., this study adopts a mixed research method to construct the LOC-IE four-dimensional model (Language Proficiency, Operational Skills, Cross-cultural Competencies, Innovation & Entrepreneurship) and verifies its reliability and job adaptability. Key findings include: enterprises prioritize language listening/speaking and business pragmatics over literary certificates; B2C and B2B enterprises exhibit significant differences in competence weightings; "double-qualified" teaching and real project intervention significantly improve student performance (Cohen’s d=0.82); micro, small, and medium-sized enterprises (MSMEs) show the highest acceptance of "CET-4 + practical skills." A four-stage production-education integration path centered on "regional industrial college—competence standards—curriculum modules—evaluation mechanism" is proposed to provide actionable guidance for curriculum reform in application-oriented universities.Cross-border e-commerce, English professional talents, Four-dimensional competence model, Integration of production and education, Guangdong-Hong Kong-Macao Greater Bay Area (GBA)

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