EIREducational Innovation Research3029-18443029-1852Bio-Byword Scientific Publishing Pty. Ltd.10.18063/EIR.v3i8.954ArticleOpportunities and Challenges Faced by Small and Medium-Sized Enterprises in Xinjiang's International Trade under the Background of Big Datahttps://artdesignp.com/journal/EIR/3/8/10.18063/EIR.v3i8.954WangYan2025382025-09-26This paper learn the effect of large data on the global commerce development of small and average-small firm in Xinjiang in the circumstances of large data. Big data can help businesses address global business risks. However, in the application of large data, small and average-small firm in Xinjiang still have prominent problems. This paper proposes countermeasures and suggestions aimed at promoting small and medium-sized enterprises in Xinjiang to enhance their management capabilities through digital empowerment, thereby achieving transformation, upgrading, and sustainable development.small and average-small firm in Xinjiang, global commerce, digital transformation

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