EIREducational Innovation Research3029-18443029-1852Bio-Byword Scientific Publishing Pty. Ltd.10.18063/EIR.v3i9.1145ArticleResearch on Pathways for Integrating Intangible Cultural Heritage and Traditional Culture into Ideological and Political Education in Higher Education Institutionshttps://artdesignp.com/journal/EIR/3/9/10.18063/EIR.v3i9.1145GuoMeng2025392025-10-26As a vital component of China’s fine traditional culture, intangible cultural heritage (ICH) contains rich educational resources. Integrating ICH into ideological and political education in higher education institutions is essential for implementing the “second integration,” which serves as a key pathway to promote the creative transformation and innovative development of China’s fine traditional culture, addressing the practical need to fulfill the fundamental task of fostering virtue and cultivating talent. Currently, the integration faces several practical challenges, including insufficient exploration of ICH’s cultural connotations, inadequate recognition among stakeholders, and a lack of appeal in educational carriers. In response, guided by the fundamental mission of fostering virtue, universities should explore and establish a sustainable “ICH Plus” educational mechanism with ICH as the core carrier. This approach will enable ICH to become a profound force for nurturing character, enriching moral education, enhancing ideological and political teaching, and ultimately contributing to the development of a strong socialist culture.Intangible heritage traditional culture,Ideological and political education in universities, Chinese traditional culture,Merge

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