LNELecture Notes in Education, Arts, Management and Social ScienceTBA2705-053XBio-Byword Scientific Publishing Pty. Ltd.10.18063/LNE.v3i10.1105ArticleInfluence of Shaanxi People’s Livelihood News Report on Social Audience’s Participation in Public Affairshttps://artdesignp.com/journal/LNE/3/10/10.18063/LNE.v3i10.1105XiaoJing,Nashriq NizamMohd20253102025-11-26This article aims to explore the influence of Shaanxi people’s livelihood news reports on social audience’s participation in public affairs, focusing on the mechanism of news types, communication channels and audience cognition. The research uses the combination of questionnaire survey (n = 523) and in-depth interview, with the help of multiple regression model and intermediary effect analysis, and verifies the following assumptions: (1) People’s livelihood news can obviously enhance the public’s attention to public affairs; (2) Different news contents have different influences on participation behavior; (3) Compared with traditional media, new media can stimulate the public’s willingness to participate. The analysis shows that 62.3% of the respondents who pay attention to the news of “policy interpretation” have participated in public affairs, which is significantly higher than that of “emergencies” (43.1%). In addition, 72.4% of new media users express their opinions or participate in discussions through online platforms, which is much higher than 41.3% of traditional media users. In addition, attention and trust play a partial intermediary role between news reporting and participation. The research shows that optimizing the content design and communication strategy of people’s livelihood news can improve the level of public participation to a certain extent.People’s livelihood news, Public participation, Communication channels, Shaanxi, Empirical research

[1] Zhai G, 2022, Research on the Evolution of the Program Form of TV People’s Livelihood News in the Context of Media Convergence. Journalism Lover, 2022(3): 108–109. [2] Hu Z, 2021, Analysis of the Interview Topic Selection and Planning Work of TV People’s Livelihood News. Video Engineering, 45(10): 44–46. [3] Huang H, 2021, Three Shortcomings that Need to be Made up in the Coverage of People’s Livelihood News in Party Newspapers. Media, 2021(3): 39–41. [4] Peng X, 2020, Research on the Integrated Communication of TV People’s Livelihood News. Media, 2020(16): 72–74. [5] Gao Z, 2021, How to Do a Good Job in the Coverage of People’s Livelihood News on Traditional Media in the Context of New Media. Publishing Horizon, 2021(16): 68–70. [6] Chen C, Li Y, 2021, Analysis of the Constructive Path of People’s Livelihood News. The Press, 2021(13): 99–101. [7] Dai W, 2021, How People’s Livelihood News Practises the Mass Line. Youth Journalist, 2021(24): 75–76. [8] Wang P, 2022, The Breakthrough and Innovation of TV People’s Livelihood News in the Age of Converged Media. Contemporary TV, 2022(3): 103–107. [9] Pan H, 2021, How Local Rural Newspapers Do a Good Job in the Coverage of People’s Livelihood News. Youth Journalist, 2021(18): 63–64. [10] Qiu J, 2021, Thoughts on the Transformation of TV People’s Livelihood News Programs. Youth Journalist, 2021(16): 73–74. [11] Tian Y, Yao L, 2020, Research on the Innovative Communication Strategies of TV People’s Livelihood News Programs in the Context of Converged Media. Media Forum, 3(2): 66 + 68.