LNELecture Notes in Education, Arts, Management and Social ScienceTBA2705-053XBio-Byword Scientific Publishing Pty. Ltd.10.18063/LNE.v4i4.1925ArticlePractical Pathways for Empowering Modern Large-Scale Agriculture through Regional Public Brand Building: A Research Analysis Based on ‘Black Soil Premium Products’https://artdesignp.com/journal/LNE/4/4/10.18063/LNE.v4i4.1925ZhangRu,HeZhengping2026442026-04-26This study examines Black Soil Premium, a regional public brand in Heilongjiang, and its role in empowering modern large-scale agriculture. Unified standards, platform operation, and collaborative co-construction have turned black soil resources into organized assets, promoted the shift from selling raw materials to selling brands, and produced clear market results. However, the brand still faces limited categories, uneven regional participation, leading-enterprise dominance, weak premium transmission, and shallow digital application. It should improve governance, regional compensation, stakeholder empowerment, premium transmission, and digital governance to achieve sustainable value growth.Regional public brand,Modern large-scale agriculture,Black soil premium,Governance mechanism,Digital empowerment

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