CASCultural and Arts Studies3083-39573083-3949Bio-Byword Scientific Publishing Pty. Ltd.10.26689/CAS.v2i3.16146ArticleA Study on Communication Strategies and Innovative Design for Intangible Cultural Heritage Paper-Cutting in the Context of New Mediahttps://artdesignp.com/journal/CAS/2/3/10.26689/CAS.v2i3.16146TianJinlan,WangYixiang2026232026-06-30The widespread adoption of digital media is transforming the creative processes, forms of expression, and dissemination channels of paper-cutting as an intangible cultural heritage. As a national-level intangible cultural heritage, the art of paper-cutting currently faces practical challenges such as a generational gap in transmission, limited dissemination channels, inadequate digital design capabilities, and lagging database development. This paper adopts a framework centered on preservation, presentation, and dissemination. Integrating research practices in digital preservation, symbol library construction, and innovative design, the study explores two key areas: dissemination strategies and innovative design. Regarding dissemination strategies, it proposes two approaches: creating a dissemination matrix through multi-platform collaboration and ensuring cultural integrity to safeguard the authenticity of the craft. In terms of innovative design, it investigates methods for digital innovation in paper-cutting through four aspects: database construction and standardization, intelligent generation, immersive experiences, and personalized customization. It is argued that the transmission of paper-cutting from a new media perspective must shift from static preservation to dynamic dissemination. By using databases as a foundation, digital technology as a tool, and cultural significance as a baseline—and driven by the dual engines of dissemination strategies and innovative design—the sustainable transmission of paper-cutting art can be ensured.New media, Intangible cultural heritage paper-cutting, Dissemination of intangible cultural heritage, Digital innovative design, Dynamic transmission

[1]   Hou R, Liu C, 2026, Digital Transmission of Paper-Cutting Art From the Perspective of Intangible Cultural Heritage Protection. China Papermaking, 45(5): 233. [2]   Shi J, Guo Y, 2023, Digital Preservation of Paper-Cutting Art From the Perspective of Intangible Cultural Heritage. China Papermaking, 42(7): 181–182. [3]   Cai W, 2021, The Preservation and Application of Digital Technology in Intangible Cultural Heritage Paper-Cutting. China Papermaking, 40(9): 5–6. [4]   Zhang C, Liu Z, 2025, Exploring Digital Innovation Design Instruction for Hebei’s Intangible Cultural Heritage Paper-Cutting. China Papermaking, 44(8): 217–218.