CASCultural and Arts Studies3083-39573083-3949Bio-Byword Scientific Publishing Pty. Ltd.10.26689/CAS.v2i3.16149ArticleExploring Audience Interaction in Immersive Art Installationshttps://artdesignp.com/journal/CAS/2/3/10.26689/CAS.v2i3.16149YuJingjin2026232026-06-30Immersive art installations have moved from the margins of new media practice to the center of the contemporary exhibition industry, and their rapid rise has changed what audiences expect from an encounter with art. Rather than standing quietly before an object, visitors now walk through responsive environments that sense their presence, respond to their movements, and often depend on their participation to exist at all. This paper examines how audience interaction works inside such installations. It traces the shift from passive spectatorship to embodied participation, distinguishes three broad forms of interaction (sensory immersion, responsive co-creation, and collective engagement), and analyzes the technological, spatial, and social factors that shape the quality of these experiences. Drawing on recent case studies and visitor research, the paper also weighs recurring criticisms, including spectacle-driven design, uneven accessibility, and the pressure of social media documentation. It argues that meaningful interaction, rather than technical novelty alone, should serve as the primary criterion for evaluating immersive art.Immersive art installation, Audience interaction, Participation, Co-creation, Visitor experience

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