CASCultural and Arts Studies3083-39573083-3949Bio-Byword Scientific Publishing Pty. Ltd.10.26689/CAS.v2i3.16151ArticleA Study on the Redesign and Revitalization of Visual Symbols in Intangible Cultural Heritage Crafts from the Perspective of Digital Mediahttps://artdesignp.com/journal/CAS/2/3/10.26689/CAS.v2i3.16151SongYangyang,WangYixiang2026232026-06-30Against the backdrop of rapid development in digital media, new media has opened up new avenues for the dissemination of intangible cultural heritage (ICH) crafts. However, it has also exposed practical challenges such as the inherent weakness of transmission and the digital divide faced by practitioners. Furthermore, some revitalization efforts have given rise to issues such as superficial appropriation of symbols and the erosion of cultural significance. This paper adopts a digital media perspective, focusing on the visual symbols of intangible cultural heritage crafts as its research subject. Employing methods such as literature review, semiotic analysis, and case studies, it explores approaches to the graphic redesign of visual symbols across three dimensions—fundamental principles, semiotic deconstruction, and graphic reconstruction—and further examines implementation pathways such as the digitization of visual materials and the establishment of online dissemination channels. By translating traditional visual symbols through graphic redesign and leveraging digital media to promote the living transmission of intangible cultural heritage crafts, this study aims to provide design references for similar innovation practices in the field of intangible cultural heritage crafts.Intangible cultural heritage crafts, Digital media, Visual symbols, Living heritage revitalization

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