EIREducational Innovation Research3029-18443029-1852Bio-Byword Scientific Publishing Pty. Ltd.10.26689/EIR.v4i5.15086ArticleResearch on the Ideological Expression of Corporate Profiles in English from the Perspective of Critical Genre Analysishttps://artdesignp.com/journal/EIR/4/5/10.26689/EIR.v4i5.15086ZhouLiangxun2026452026-05-26 In the context of the continuous advancement of global economic integration and the ongoing evolution of the international communication landscape, the enterprise profile, as an important text for showcasing the enterprise image, conveying brand concepts, and expanding the international market, its English translation quality directly affects the perception and evaluation of the enterprise by overseas audiences. Currently, many enterprise profile English translations still have problems such as copying the original expression, insufficient rhetorical transformation, lack of cultural connotations, and unsatisfactory communication effects, making it difficult to achieve effective cross-cultural communication. The theory of rhetorical aesthetics emphasizes that language expression should not only accurately convey information but also take into account formal beauty, emotional appeal, and cultural acceptability, providing a new research perspective for the English translation of enterprise profiles. This paper, based on the theory of rhetorical aesthetics and combined with relevant theories of cross-cultural communication, analyzes the manifestation of rhetorical aesthetic value in the English translation of enterprise profiles, discusses the existing problems in current enterprise profile English translations, and proposes practical paths to optimize the communication effect of cross-cultural communication, with the aim of providing references for the construction of international communication capabilities of enterprises and the improvement of the translation quality of enterprise publicity texts.Rhetorical aesthetics,Enterprise profile,English translation,Cross-cultural communication,Translation strategies

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