GEDSGlobal Education Development Study3083-39733083-3965Bio-Byword Scientific Publishing Pty. Ltd.10.26689/GEDS.v2i2.15913ArticleThe Impact of AI-Generated Content (AIGC) on Digital Media Creation: Opportunities and Challengeshttps://artdesignp.com/journal/GEDS/2/2/10.26689/GEDS.v2i2.15913FanLina2026222026-10-29With the continuous advancement of artificial intelligence (AI) technology, the application of AI-generated content (AIGC) in digital media creation has become increasingly widespread. This paper explores the multi-dimensional impact of AIGC on digital media creation, analyzing the opportunities it brings in content generation, creative design, efficiency enhancement, and other aspects. Meanwhile, it also examines the challenges posed by AIGC in terms of copyright protection, ethical issues, and creative agency. Through case studies and theoretical research, this paper aims to provide strategies and suggestions for digital media creators and industry practitioners to cope with the changes brought about by AIGC. The research indicates that AIGC has not only altered the creative process but also had a profound impact on the future development of the digital media industry.AI-generated content (AIGC), Digital media creation, Creative efficiency

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