PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/PBES.v9i9.15604ArticlePathways for Cross-Border Live Streaming to Enable Foreign Trade Upgrading and Transformation of Small and Medium-Sized Enterprises in Dalianhttps://artdesignp.com/journal/PBES/9/9/10.26689/PBES.v9i9.15604JiShinuo,YingJiatong2026992026-09-30As an emerging mode of digital trade, cross-border live streaming is gradually becoming a key driver for the foreign trade upgrading and transformation of small and medium-sized enterprises (SMEs). However, in leveraging this tool to facilitate such transformation, SMEs in Dalian face several notable challenges. These include insufficient enterprise capability and weak brand awareness, a structural shortage of interdisciplinary talent, underdeveloped industrial clusters and supporting services, and the need for more precise and effectively implemented policy instruments. To address these bottlenecks that hinder the enabling role of cross-border live streaming, this paper proposes countermeasures across four interrelated dimensions: strengthening enterprise capacity-building, alleviating the talent shortage, improving the industrial ecosystem and service support framework, and optimizing the policy environment and institutional mechanisms. Collectively, these recommendations are intended to serve as a decision-making reference for the Dalian municipal government in formulating targeted cross-border live streaming policies and in facilitating the deeper integration of local SMEs into the global digital trade landscape.Cross-border live streaming, Small and medium-sized enterprises (SMEs), Foreign trade transformation and upgrading, Cross-border e-commerce

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