PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/PBES.v9i9.15618ArticleFrom First Launch to Permanent Presence: A Study on the Mechanisms of Trade Shows in Promoting the Long-Term Development of the First-Launch Economyhttps://artdesignp.com/journal/PBES/9/9/10.26689/PBES.v9i9.15618TaoShufeng2026992026-09-30The first-launch economy has become an important lever for consumption upgrading, industrial development, and urban development capacity. As key platforms for information exchange and brand communication, trade shows are naturally well suited to displaying new products, new technologies, new services, and new models. In practice, however, some first-launch activities at trade shows remain limited to concentrated displays during the event. The conversion of first-launch outcomes is insufficient, and the function of empowering industrial development has not been fully realized. Drawing on value co-creation theory and research on innovation ecosystems, this study offers an in-depth analysis of the logic of converting first launches into permanent presence. The study argues that permanent presence has two dimensions. One is the continued dissemination and trading of first-launch outcomes after the exhibition. The other is the actual implementation of these outcomes in the host city so that they can effectively empower local industrial development. Promoting the long-term development of the first-launch economy requires work in four areas: brand consolidation, industrial transformation, ecosystem synergy, and institutional safeguards. Trade shows need to move from being short-term display venues to becoming hubs for the conversion of first-launch outcomes, with greater attention to long-term development. First-launch economy, Trade shows, Permanent presence, Sustainable development

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