SDSSocial Development Studies3083-38763083-3868Bio-Byword Scientific Publishing Pty. Ltd.10.26689/SDS.v2i3.16170ArticleCross-Cultural Differences and Communication Research of International Human Rights Discoursehttps://artdesignp.com/journal/SDS/2/3/10.26689/SDS.v2i3.16170LiuZilin2026232026-06-30Human rights are a universal norm, but for a long time, there have been cross-cultural conflicts and different interpretations in the world's communication. The two sides of universalism and cultural relativism are in conflict at the core of international human rights discourse, and thus various countries have held different views on the contents, emphasis and implementation of human rights. With the deepening of globalisation and an increase in cross-border flows of information, human rights are no longer just legal norms in international documents; rather, they have become powerful symbols of public opinion that spread across the globe through various channels of communication. Every society interprets human rights according to its own historical memory, cultural ethos, economic foundation and institutional structure, so semantic deviation and value misalignment will inevitably occur in cross-border dissemination. Culturally, this paper will first introduce some general differences in the cross-cultural discourse of international human rights, then analyse the actual obstacles to their spread around the world, and finally put forward effective communication strategies for inclusive dialogue. Research shows that the West has focused on individual civil and political rights according to liberalism, while most countries in the Global South give more weight to collective rights, development rights and all-encompassing social justice influenced by their own history and culture. Other reasons for the lack of cross-cultural communication on human rights are differences in cultural context, application of political tools and discursive power. To address the problem of communication bottlenecks, the world’s human rights stories should be moved away from a “confrontation” model and, out of respect for cultural differences, interactive dialogue platforms based on the common value of human dignity should be created. Some practical suggestions are put forward in this paper to promote fair and inclusive global human rights governance, reduce unnecessary ideological conflicts, and provide a basis for communication in the coordinated development of human rights initiatives around the world.Human rights discourse, Cross-cultural difference, Global communication, Cultural relativism, Universal human rights

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