CASCultural and Arts Studies3083-39573083-3949Bio-Byword Scientific Publishing Pty. Ltd.10.26689/cas.v2i1.14263ArticleInnovative Practices of Narrative Expression in Graphic Design Empowered by Traditional Cultural IPshttps://artdesignp.com/journal/CAS/2/1/10.26689/cas.v2i1.14263MuJunda2026212026-03-18Against the backdrop of the in-depth advancement of the cultural confidence strategy and the vigorous development of the IP economy, traditional cultural IPs, with their profound cultural heritage and strong dissemination power, have become an important source of inspiration for graphic design innovation. Narrative expression in graphic design, as a core means of conveying information and evoking resonance, has a natural logical convergence point with the integration of traditional cultural IPs. This article, based on the intrinsic connection between traditional cultural IPs and graphic design narratives, analyzes the innovative directions from three dimensions: narrative content, form, and emotion. It explores the practical paths of IP screening and deconstruction, symbolic translation, and cross-media scene expansion, and proposes optimization strategies and evaluation systems in response to the current practical predicaments. The research aims to provide theoretical references and practical lessons for graphic design to break through the expression bottleneck and achieve a win-win situation of cultural and communication values, promoting the creative transformation and innovative development of traditional culture in the modern design context.Traditional culture IP; Graphic design; Narrative expression; Innovative practice; Empowerment mechanism

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