erdEducation Reform and Development2652-53642652-5372Bio-Byword Scientific Publishing Pty. Ltd.10.26689/erd.v3i1.2618ArticleRe-understanding Personal and Organizational Mission with Netflix Cultural Manualhttps://artdesignp.com/journal/erd/3/1/10.26689/erd.v3i1.2618XuYanyan2021312021-10-14Netflix first attracted domestic attention through an American drama, House of Cards, in 2013. In 2018, Netflix surpassed Disney in market value and became the world’s largest media company. As a global streaming media giant, Netflix’s corporate culture has always been sought after. Beginning with the eight principles of Netflix’s culture, this article discusses the application of its culture in management to re-understand personal and organizational mission of modern enterprises.