erdEducation Reform and Development2652-53642652-5372Bio-Byword Scientific Publishing Pty. Ltd.10.26689/erd.v6i3.6580ArticleResearch on Training of E-Commerce Professionals in Higher Vocational Colleges Under the Background of Digital Economyhttps://artdesignp.com/journal/erd/6/3/10.26689/erd.v6i3.6580LiYue2024632024-03-29In recent years, with the rapid development of the Internet, big data, and cloud computing technology, China has gradually entered the era of the digital economy. E-commerce, as an important product of this era, serves as a powerful driving force to promote national economic and social development. Therefore, higher requirements are being placed on e-commerce talents. Vocational colleges, as the main institutions for training e-commerce talents, need to align with the developmental needs of the digital economic era. They should further optimize the training of e-commerce professionals and cultivate the high-quality talent required by the industry. This paper thus investigates the training of e-commerce professionals in higher vocational colleges against the backdrop of the digital economy, aiming to provide valuable insights for relevant education researchers.

Hu P, 2019, Reform Strategy of E-Commerce Data Marketing Talent Training from the Perspective of Digital Economy. Theoretical Research and Practice of Innovation and Entrepreneurship, 3(14): 78–80.

Guo Y, Qi X, Zhang T, 2020, Research on the Teaching Reform of E-commerce Major in Higher Vocational Colleges. Literature Education, 2020(5): 180–181.

Zhang X, Song M, Liu X, 2017, Research on Employment Positions and Requirements of E-Commerce Talents. Department Quality Education, 2017(4): 5–6.

Zhang X, 2022, Discussion on Training Model of E-Commerce Talents in Colleges and Universities. Industrial Innovation Research, 2022(13): 196–198.

Li L, Sheng X, Pei Y, 2022, Research on E-Commerce Talent Training Model of Applied Universities Based on Integration of Industry, University, Innovation, and Research Under the Background of Digital Economy. Journal of Beijing Union University, 2022(4): 1–6.

Ni Y, 2022, Training Plan for E-Commerce Professionals in Higher Vocational Colleges Under the Background of Digital Economy – A Case Study of Hunan Vocational and Technical College of Commerce. Economic Research Guide, 2022(20): 116–118.

Li K, Liu L, 2022, Thinking on Training and Positioning of E-Commerce Professionals. Shanghai Commerce, 2022(1): 36–38.

Du J, 2021, Research on Training Model of E-Commerce Professionals Based on Serving Local Economy. Shopping Mall Modernization, 2021(3): 23–25.

Dong Y, 2021, Research on Training of E-Commerce Professionals Under the Background of Mass Entrepreneurship and Innovation. China Management Informatization, 2021(24): 240–241.

Liu J, Hua Y, 2022, Digital Economy Calls for the Training and Upgrading of E-Commerce Merchants. China Education Journal, 2022-01-10(06).

Ministry of Commerce of the People’s Republic of China, 2022, Notice of the Development and Reform Commission of the Central Cyberspace Administration Office of the Ministry of Commerce on Printing and Distributing the 14th Five-Year Plan for E-commerce Development.

Sun X, Wang D, Jiang H, et al., 2015, Characteristics of Demand for E-Commerce Professionals Based on Recruitment Information. China Metallurgical Education, 2015(3): 24–27.

Song Y, Liang X, Yang J, 2019, Construction of Standard System for Cooperative Education of “Government, School, Bank, and Enterprise” in Vocational Education. Vocational and Technical Education, 42(13): 27–31.

Hu M, 2021, How Vocational Education Faces the Future in Digital Age. Zhejiang Education Daily, 2021-06-25(02).

Xu S, Mao L, Ye H, 2022, Research on Higher Vocational Education Reform Under the Background of Digital Economy. Journal of Hubei Open Vocational College, 35(11): 38–40.