erdEducation Reform and Development2652-53642652-5372Bio-Byword Scientific Publishing Pty. Ltd.10.26689/erd.v7i11.13089ArticleEmbodiment and Immersion: A Study on the Communication Effect of AI-Driven Virtual Digital Humans in Film and Television New Media Narrativeshttps://artdesignp.com/journal/erd/7/11/10.26689/erd.v7i11.13089LiangCheng20257112025-12-12This paper focuses on the communication effects of AI-driven virtual digital humans in the narrative of film and television new media, with “embodiment” and “immersion” as the core research dimensions. By examining the intervention logic of virtual digital humans in film and television new media narratives, this paper explores the mechanism by which they rely on multimodal interaction to enhance embodied communication and use technology to empower immersive experiences. At the same time, it analyzes the existing problems in current communication practices, reveals the impact paths of embodiment and immersion on communication effects, and provides theoretical references and practical insights for optimizing the application strategies of AI virtual digital humans in film and television new media narratives and enhancing content communication efficiency.

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