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<article xsi:noNamespaceSchemaLocation="http://jats.nlm.nih.gov/publishing/1.1/xsd/JATS-journalpublishing1-mathml3.xsd" dtd-version="1.1" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><front><journal-meta><journal-id journal-id-type="publisher-id">erd</journal-id><journal-title-group><journal-title>Education Reform and Development</journal-title></journal-title-group><issn>2652-5364</issn><eissn>2652-5372</eissn><publisher><publisher-name>Bio-Byword Scientific Publishing Pty. Ltd.</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26689/erd.v7i2.9792</article-id><article-categories><subj-group subj-group-type="heading"><subject>Article</subject></subj-group></article-categories><title>Research on Innovative Strategies of Ideological and Political Education Enabled by Big Data</title><url>https://artdesignp.com/journal/erd/7/2/10.26689/erd.v7i2.9792</url><author>SunWenqing</author><pub-date pub-type="publication-year"><year>2025</year></pub-date><volume>7</volume><issue>2</issue><history><date date-type="pub"><published-time>2025-03-07</published-time></date></history><abstract>With the rapid development of information technology, the era of big data has come, which puts forward new standards and requirements for ideological and political education and teaching in colleges and universities. To enhance the timeliness of ideological and political education for college students and meet the evolving demands of education in the new era, colleges and universities should focus on data development, prioritize the application of information technology in ideological and political education, and strengthen data security measures. Additionally, they should enhance training in big data education concepts and improve the overall teaching quality of ideological and political education. Building on this, this paper explores the significance of ideological and political education in colleges and universities within the context of big data. 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