erdEducation Reform and Development2652-53642652-5372Bio-Byword Scientific Publishing Pty. Ltd.10.26689/erd.v7i4.10289ArticleTeaching Innovation Practice of “Cultural and Creative Product Design” Course in Applied Universities - A Case Study of Qingdao City Collegehttps://artdesignp.com/journal/erd/7/4/10.26689/erd.v7i4.10289LiHuiyu,WeiWei,SunYizhi2025742025-04-28“Cultural and Creative Product Design” course is a first-class course in the school. Based on our school orientation of cultivating high-quality applied talents, this course aims to integrate knowledge and action. By analyzing the course objectives and pain points, it introduces a project-style teaching method, combines the innovation of six teaching methods and the improvement of a six-step teaching implementation strategy, and makes students’ cultural and creative works form an effective conversion from classroom to market to realize the beautiful vision of serving and empowering the city.

Sun W, Mao J, 2024, Analysis on the Cultural and Creative Courses of Visual Communication Major in Higher Vocational Colleges under the Integration of Culture and Tourism. Screen Printing, 2024(4): 106–108.

Liu Y, Hou A, Zhang X, et al., 2024, Construction of Practical Curriculum System for Human Geography and Urban and Rural Planning under the Guidance of “Integration of Knowledge and Action”. Science and Technology Wind, 2024(29): 34–36 + 64.

Yang X, Yang Z, 2019, Construction and Practice of Social Investigation Curriculum System Integrating Knowledge and Action. Theory of Science, 2019(10): 132–134.

Zhang W, 2024, Research on the Teaching Practice of Integrating Curriculum Ideology and Politics into Higher Vocational Mathematics under Mixed Teaching Model. Scientific Consultation (Education Research), 2024(11): 111–114.

Wang L, 2014, Research on the Practice Teaching of Visual Communication Design in Hebei Academy of Fine Arts, thesis, Hebei University.

Zhou Y, 2018, Research on University–Enterprise Cooperation Innovation Practice of Visual Communication Design Major in Colleges and Universities, thesis, Hunan Normal University.

Chen D, 2023, Application Research of Case Teaching in the Course of 3D Printing Technology Application in Secondary Vocational Schools, thesis, Guangdong Technical Normal University.

Sun W, Mao J, 2024, Analysis on the Cultural and Creative Courses of Visual Communication Major in Higher Vocational Colleges under the Integration of Cultural and Tourism. Screen Printing, 2024(4): 106–108.

Jia L, 2024, Research on Reform Mode of Practical Teaching of Packaging Design Course for Visual Communication Design Major. Green Packaging, 2024(8): 19–22.

Dong X, 2010, Research on Studio Teaching Model Combining Production and Teaching in Visual Communication Design of Higher Vocational Colleges, thesis, Northwest Normal University.

Wang J, 2018, Exploration on Teaching Innovation of Visual Communication Design Major in Non-Art Colleges – A Case Study of Beijing Forestry University. Forestry Education in China, 36(1): 13–16.

Xu M, 2024, Research on Visual Communication Design Education under Interdisciplinary Background, thesis, Jiangxi University of Finance and Economics.

Wang Y, Duan M, 2022, Research on Online Mixed Multiple Teaching Model Based on BOPPPS Model. Computer Age, 2022(5): 118–121.

Hou M, 2023, Research on the Integration of Regional Culture and Cultural and Creative Product Design under the Background of Cultural and Tourism Integration. Packaging Engineering, 44(16): 340–342 + 386.

Han C, Guo S, 2024, Research on the Innovation of Traditional Folk Culture Patterns in the Design of Cultural and Creative Products from the Perspective of Design. Art Education Research, 2024(5): 96–98.