erdEducation Reform and Development2652-53642652-5372Bio-Byword Scientific Publishing Pty. Ltd.10.26689/erd.v7i8.11831ArticleExploration on Innovation Paths of Higher Education Management in the Big Data Environmenthttps://artdesignp.com/journal/erd/7/8/10.26689/erd.v7i8.11831CaiHaifei2025782025-09-04With the rapid development of information technology, the era of big data has arrived, which brings new opportunities and challenges to the work of higher education management. This paper deeply analyzes the significance of big data in higher education management, elaborates on the existing problems in current higher education management, and proposes a series of targeted innovation paths. The aim is to make full use of big data technology, promote the scientization, precision, and efficiency of higher education management, improve the level of higher education management, and cultivate high-quality talents who meet the needs of the new era.

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