erdEducation Reform and Development2652-53642652-5372Bio-Byword Scientific Publishing Pty. Ltd.10.26689/erd.v7i9.12098ArticleDilemma and Countermeasures of E-commerce Talent Cultivation in the Era of Big Datahttps://artdesignp.com/journal/erd/7/9/10.26689/erd.v7i9.12098ZhuChengyu2025792025-09-26Against the backdrop of the vigorous development of big data technology, the e-commerce industry is facing new opportunities and challenges, with an increasing demand for professionals that is becoming higher and more complex. This paper deeply analyzes the dilemmas in e-commerce talent cultivation in the era of big data, including the disconnection between curriculum systems and the development of big data, insufficient big data literacy of teachers, weak integration of practical teaching with big data applications, and the lack of a big data-oriented evaluation system. To address these issues, countermeasures such as optimizing curriculum systems, strengthening teacher team building, deepening reform of practical teaching, and improving evaluation systems are proposed. The aim is to cultivate high-quality e-commerce talents who meet the needs of the big data era and promote the sustainable and healthy development of the e-commerce industry.

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