erdEducation Reform and Development2652-53642652-5372Bio-Byword Scientific Publishing Pty. Ltd.10.26689/erd.v8i1.13731ArticleInnovative Exploration of College Admission Promotion Work in the Era of Big Datahttps://artdesignp.com/journal/erd/8/1/10.26689/erd.v8i1.13731ZhouKewei2026812026-02-04Against the backdrop of the rapid development of big data technology, college admission promotion work has ushered in new development opportunities and challenges. The traditional admission promotion model can no longer meet the demand for accurate information acquisition among candidates and parents in the new era, nor can it satisfy the development goal of differentiated enrollment in colleges and universities. Based on the characteristics of the big data era, this paper deeply analyzes the practical dilemmas faced by current college admission promotion work, and explores innovative paths for college admission promotion from multiple dimensions such as data integration, precise communication, channel innovation, and talent cultivation. It aims to provide theoretical reference and practical guidance for colleges and universities to improve the effectiveness of admission promotion and attract high-quality students.

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