erdEducation Reform and Development2652-53642652-5372Bio-Byword Scientific Publishing Pty. Ltd.10.26689/erd.v8i1.13775ArticleResearch on Teaching Strategies for Cultivating Journalism Students’ Mainstream Values in the Digital Media Environment: Taking the Short Video Production Course as an Examplehttps://artdesignp.com/journal/erd/8/1/10.26689/erd.v8i1.13775ZhangJian,LaiHongrui,AiMeihua2026812026-02-09Digital media has profoundly transformed the ecology of news production and dissemination, and short videos have become a high-frequency scenario in the practical teaching of journalism majors in colleges and universities. How to systematically embed mainstream values into the entire process of curriculum objectives, content, methods, and evaluation in classrooms driven by technology and traffic logic is the key for colleges and universities to cultivate the social responsibility and professional ethics of journalism talents. Referring to the university-level journalism and cultural textbook system, this paper focuses on the teaching pain points and value deviation risks of the short video production course, constructs a value-oriented curriculum objective, integrated teaching design, project-based evaluation, and collaborative education mechanism, and proposes operable paths, aiming to provide a practical paradigm for the curriculum-based implementation of value education in journalism majors.

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