erdEducation Reform and Development2652-53642652-5372Bio-Byword Scientific Publishing Pty. Ltd.10.26689/erd.v8i1.13798ArticleCountermeasures for Improving College English Teaching Efficacy in Private Universities Based on Big Datahttps://artdesignp.com/journal/erd/8/1/10.26689/erd.v8i1.13798WangXiumin,LiuMantang,YanPanpan2026812026-02-10The rapid development of big data in the information age has brought unprecedented challenges as well as growth opportunities to traditional English teaching. College English education in private universities is at a critical period of transformation. Starting from the evolution of big data, this study analyzes the opportunities it brings to college English teaching, reveals the existing problems in current college English teaching in private universities, and further explores how to respond to the changes of the times and specifically improve the efficacy of college English teaching in private universities. The aim is to provide innovative ideas for the reform of college English teaching in the new era and offer beneficial references and insights for the educational development of similar institutions.

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