erdEducation Reform and Development2652-53642652-5372Bio-Byword Scientific Publishing Pty. Ltd.10.26689/erd.v8i2.14241ArticleInnovation and Practice of Traditional Culture Inheritance Mechanism in the New Erahttps://artdesignp.com/journal/erd/8/2/10.26689/erd.v8i2.14241HuangLin2026822026-03-17In the new era, the inheritance and development of fine traditional Chinese culture must keep pace with the times. By promoting traditional culture through new media and the Internet, we can help it go global, facilitate international exchanges, and further enhance national cultural soft power. Based on the background of the new era, this paper analyzes the great significance of traditional culture inheritance and the challenges it faces. It elaborates on four aspects: promoting cultural inheritance through digital and intelligent technologies, integrating traditional culture into mass cultural construction, boosting the development of intangible cultural heritage (ICH) industries, and creating high-quality traditional culture-themed TV programs. The aim is to promote the development of fine traditional Chinese culture and strengthen national cultural confidence.

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