erdEducation Reform and Development2652-53642652-5372Bio-Byword Scientific Publishing Pty. Ltd.10.26689/erd.v8i2.14276ArticleThe Specialty Setting and Innovation of Talent Training Mode for Vocational Undergraduate Program in Digital Media Arthttps://artdesignp.com/journal/erd/8/2/10.26689/erd.v8i2.14276ZhangWeimin2026822026-03-18Digital media art, an interdisciplinary subject, provides core support for the development of the cultural and creative industry. The unique positioning of vocational undergraduate education puts forward new talent training requirements for the digital media art major. Starting from the school-running orientation of vocational undergraduate education, this paper analyzes the innovative significance of the specialty setting and talent training mode of this major, and puts forward innovative strategies from multiple dimensions. The aim is to strengthen the connection between specialty setting and industrial demand, improve the adaptability of the talent training mode to professional posts, so that the cultivated talents can better meet social needs — growing into compound talents with digital technology application ability and artistic creative design ability. This not only promotes the high-quality development of the cultural and creative industry, but also enriches the school-running ideas of such vocational undergraduate institutions.

Yu G, 2024, Aesthetic Characteristics and Application Value of Digital Media Art. Screen Printing, 2024(20): 90–92.

Tang Y, 2024, Teaching Reform and Practice of Digital Media Art Major Serving Rural Revitalization. Village Committee Director, 2024(19): 171–173.

Shi J, Qi B, 2024, Exploration on the Implementation Path of “Integration of Teaching and Competition” in the Teaching Reform of Digital Media Art Design Major. Journal of Sichuan Vocational and Technical College, 2024(4): 22–26.

Li X, Chen C, 2024, Research on the Interactive Optimization Direction of Digital Media Art Major Courses in the Converged Media Era. Educational Communication, 2024(23): 89–91.

Hao Y, Wu J, 2024, Realization Mechanism of Digital Media Art Talent Training from the Perspective of Emerging Engineering Education — Taking the Digital Media Art Design Major as an Example. News Editing and Reporting, 2024(6): 28–29.

Lu M, Sang Y, Hu Z, 2024, Research on the Talent Training Mode of Universities Aided by Industrial Colleges from the Perspective of Industry-Education Integration. Journal of Higher Education, 2024(19): 161–164.

Lu J, 2024, Research on the Teaching of Digital Media Art Major under Virtual Reality Technology. Dahe Art News, 2024(17): 1–2.

Cao M, Sun Y, Pang M, 2023, Research on the Interdisciplinary Talent Training Mode of Practical Course Teaching Based on Competition System. Journal of Higher Education, 2023(21): 149–152 + 156.

Xu D, Shi L, Wang W, 2021, Research on the Practical Innovation Training Mode of College Students under the Background of Emerging Engineering Education. Research and Review, 2021(2): 21–23.

Su F, 2024, Research on the Cultivation of Elite Students in Innovation and Entrepreneurship of Digital Media Art. Economist, 2024(10): 218–219.