erdEducation Reform and Development2652-53642652-5372Bio-Byword Scientific Publishing Pty. Ltd.10.26689/erd.v8i6.15597ArticleResearch on the Generation, Communication and Guidance Path of College Students’ Online Public Opinion from the Perspective of We- Mediahttps://artdesignp.com/journal/erd/8/6/10.26689/erd.v8i6.15597XiaoHanyue2026862026-07-20College students are active in thinking and have a strong desire to express themselves. Their interactions on we-media platforms can not only convey positive energy and strengthen campus governance, but also may cause public opinion disturbances due to the transmission of distorted information and irrational expressions, thereby affecting campus and social stability. At present, how to strengthen the guidance of college students and standardize their information communication behaviors on we-media has become an issue that colleges and universities need to explore in depth. Therefore, this study conducted an extensive survey on we-media communication, discussed the generation mechanism and communication characteristics of college students' online public opinion based on the survey results, analyzed the practical dilemmas in the guidance of college students' online public opinion, and put forward effective management strategies, aiming to promote the standardization of we-media communication nationwide.

Chen HH, 2025, Construction of a Collaborative Mechanism Between Online Public Opinion Guidance and the Shaping of College Students' Values. Socialist Forum, 2025(11): 41–42.

You JF, 2025, Research on the Remolding and Guidance Strategies of College Students' Values from the Perspective of Online Public Opinion. Youth of the Times, 2025(39): 25–27.

Tao HY, 2025, Research on the Generation Mechanism and Precise Guidance Strategy of College Students' Online Public Opinion in the Digital-Intelligent Era. Talent, 2025(30): 141–144.

Zhang YM, Liu CL, 2025, The Influence of Online Public Opinion on College Students' Ideological and Political Education and Countermeasures. Huazhang, 2025(10): 120–122.

Xiong Y, 2025, Resolving Public Opinion and Enhancing Warmth — A Case Study on the Handling of Conflicts in College Students' Dormitories. Source, 2025(18): 126–128.

Zhao YC, 2025, Research on College Students' Scientific Judgment Method of Online Public Opinion in the We-Media Era — From the Perspective of Materialist Dialectics. China Media Technology, 2025(09): 50–54.

Wen XY, 2025, A Brief Discussion on the Behavior Generation and Guidance Mechanism of College Students in Online Public Opinion. Digital Communication, 2025(09): 57–59.

Chen MT, 2025, Research on College Students' Network Literacy Education and Cultivation Mechanism Based on Online Public Opinion Group Polarization. Youth of the Times, 2025(16): 126–128.

Song ZF, 2025, Research on the Deconstruction Effect and Alleviation Path of Online Negative Public Opinion Communication on the Cultivation of College Students' Moral Values. Journal of Mudanjiang College of Education, 2025(04): 69–72.

Fang SY, 2025, Exploration and Research on College Students' Online Ideological and Political Education Under the Background of Fragmented Online Public Opinion. University, 2025(12): 47–50.

Zhang F, 2025, The Evolution Law and Governance of Online Public Opinion from the Perspective of Group Psychology — Taking the Incident of College Students Riding Bicycles to Kaifeng at Night as an Example. Journalist Cradle, 2025(04): 42–44.

Fu HD, 2025, Research on the Guidance Strategy of Colleges and Universities for College Students' Online Public Opinion Under the Background of New Media. PR International, 2025(07): 188–190.

Tian KD, Zheng Q, Zhang XT, 2025, Research on the Causes and Intervention Strategies of College Students' Online Public Opinion from the Perspective of Social Work. University, 2025(02): 11–16.

Liu M, Gao Z, Li YT, 2025, The Influence of Online Public Opinion on College Students' Values and Countermeasures Under the Background of New Media. PR International, 2025(01): 173–175.

Tan P, Li YQ, Yu X, et al., 2025, Research on the Influence and Countermeasures of Online Public Opinion Based on Identity Concealment Platform on College Students' Ideological and Political Education. Youth of the Times, 2025(01): 120–122.