erdEducation Reform and Development2652-53642652-5372Bio-Byword Scientific Publishing Pty. Ltd.10.26689/erd.v8i8.15369ArticleChallenges and Countermeasures of Cross-Media Narrative in the Overseas Dissemination of Chinese Culturehttps://artdesignp.com/journal/erd/8/8/10.26689/erd.v8i8.15369YinJiuhong2026882026-09-17Since entering the digital era, media forms have undergone rapid iteration and upgrading, and cross-media narrative has become an important mode for the overseas dissemination of Chinese culture. Under this mode, relying on diversified media carriers such as films, short videos, online games and social platforms, Chinese culture breaks the shackles of time and space, realizes innovations in communication forms and expansion of coverage, and brings audiences a favorable cultural experience. However, in practical operation, cross-media narrative still faces problems including imbalance between encoding and decoding caused by cultural context differences, symbolization and homogenization of narrative contents, insufficient integration of media resources, and lagging application of digital and intelligent technologies, which make it hard to deliver audience experience as expected. Based on the problem-oriented approach, this paper discusses cross-media narrative strategies for the overseas dissemination of Chinese culture, aiming to improve the cross-media communication system of Chinese culture and eliminate barriers in cross-cultural communication.Chinese culture, Overseas dissemination, Cross-media narrative, Cross-cultural communication, Countermeasures

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