IEFInternational Education Forum3083-49022981-8605Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ief.v2i9.8713ArticleThe Development Potential and Challenges of One-Click Generative Artificial Intelligence in Cross-Border E-Commercehttps://artdesignp.com/journal/IEF/2/9/10.26689/ief.v2i9.8713HeShanshan,WangRongjun2024292024-10-29This paper explores the development potential and challenges of one-click generative artificial intelligence (AI) in cross-border e-commerce. With the rapid growth of the Internet, cross-border e-commerce has seen significant market expansion, and the integration of AI technology presents new opportunities for the industry. This study analyzes the potential of one-click generative AI in cross-border e-commerce and its challenges. Reviewing relevant academic literature, the paper outlines key application scenarios of one-click generative AI, such as automatic product description generation and intelligent customer service assistants. Additionally, the study highlights the challenges associated with the technology, including issues related to semantic understanding and technological immaturity. The findings indicate that while one-click generative AI holds great potential for cross-border e-commerce, both technical and legal challenges must be addressed for its successful implementation.

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