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<article xsi:noNamespaceSchemaLocation="http://jats.nlm.nih.gov/publishing/1.1/xsd/JATS-journalpublishing1-mathml3.xsd" dtd-version="1.1" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><front><journal-meta><journal-id journal-id-type="publisher-id">JCER</journal-id><journal-title-group><journal-title>Journal of Contemporary Educational Research</journal-title></journal-title-group><issn>2208-8466</issn><eissn>2208-8474</eissn><publisher><publisher-name>Bio-Byword Scientific Publishing Pty. Ltd.</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26689/jcer.v6i2.3551</article-id><article-categories><subj-group subj-group-type="heading"><subject>Article</subject></subj-group></article-categories><title>The Construction of ARCS Class Model for Moral Education in Colleges and Universities</title><url>https://artdesignp.com/journal/JCER/6/2/10.26689/jcer.v6i2.3551</url><author>ChenYaunfei,ChenHuaqi,GaoHaibo,LiYuan</author><pub-date pub-type="publication-year"><year>2022</year></pub-date><volume>6</volume><issue>2</issue><history><date date-type="pub"><published-time>2022-01-24</published-time></date></history><abstract>Moral education is a part of talent training. Based on the analysis of the current situation of moral education in colleges and universities, this study systematically analyzes the ideological and political position of local college students, their ideological and moral character, as well as moral characterization through questionnaire, interview, induction, and factor analysis; then, the existing problems in moral education are summarized as follows: the mode of moral education is rigid, students’ subjectivity and subjective initiative are disregarded, spoon-feeding is common, and a single theme is used. The form and content are not relevant to students’ life, and they do not stimulate students’ interest in learning; in addition, the effect of moral education is not evident. Based on the above problems, this study fully considers the students’ subjectivity and subjective initiative. In line with the goal of moral education in colleges and universities, the ARCS model is constructed for moral education. Through pre-class flipped classroom, problem-based learning (PBL) during classes, as well as the summary and reflection after classes, the function of moral education for self-education, self-management, self-reflection, and self-service can be realized.</abstract><keywords/></article-meta></front><body/><back><ref-list><ref id="B1" content-type="article"><label>1</label><element-citation publication-type="journal"><p>Chen L, 2000, A Review of theoretical Research on Ideological and Political Education in Contemporary World. 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