JCERJournal of Contemporary Educational Research2208-84662208-8474Bio-Byword Scientific Publishing Pty. Ltd.10.26689/jcer.v6i4.3642ArticleThe Enlightenment and Impact of Western Culture in Brand Design on the Cultural and Creative Industryhttps://artdesignp.com/journal/JCER/6/4/10.26689/jcer.v6i4.3642LinYi,ZhouJing2022642022-04-29As one of the important aspects of cultural life, brand has obvious cultural attributes. As an important branch of the cultural and creative industry, brand design is not only the concrete expression of human wisdom, but also a product in the process of continuous cultural development, which can positively interpret human’s innovative spirit and innovative concept. Therefore, a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out, so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.

He J, Zeng G, 2019, Dynamic Mechanism of Creative Industry Agglomeration Driven by Urban Comfort – Taking Nanjing Brand Design Industry as an Example. Economic Geography, 2019(3): 136-144, 163.

Qin D, 2017, Born in the East and Developed in the West – On the Application of “Chinese Style” in Western Modern Creative Design. Beauty and the Times: Creativity (I), 2017(4): 19-21.

Yan L, 2020, Enlightenment of the Application of Western Culture in Brand Design to Cultural and Creative Industry. Art and Design: Theory Edition, 2020(11): 26-28.

Liu X, 2018, Brand Name of “Guangdong Style Real Estate” Under the Influence of Western Culture. Fortune Today, 2018(3): 40.

Cui Y, 2019, Research on the Development of Cultural and Creative Industries: From the Perspective of Cultural Roots. Beijing: Economic Management Press, 2019(5): 64.

Wang S, 2017, Psychological Construction of Color in Product Design Under Chinese and Western Culture. Computer Fan, 000(014): 265-266.

Mao Y, 2019, On the Application and innovation of Shanghai Style Cultural Elements in Brand Design. Art Education, 2019(4): 207-208.