JCERJournal of Contemporary Educational Research2208-84662208-8474Bio-Byword Scientific Publishing Pty. Ltd.10.26689/jcer.v7i11.5559ArticleDiscussion and Practice of Online and Offline Mixed Teaching Reform of Advertising Art Design Major in Open Educationhttps://artdesignp.com/journal/JCER/7/11/10.26689/jcer.v7i11.5559WenJun20237112023-11-23Teaching reform is an important work indispensable for the long-term development of the open university, and it is also the development trend of the advertising art design major in open education to keep up with the new media era. Based on the current situation of advertising art design major in open education, this paper analyzes the necessity of implementing the online and offline mixed teaching reform in this major, and puts forward the specific teaching reform measures in three aspects.

Wang C, 2022, Exploration and Implementation of Practice Teaching Model of Open Education from the Perspective of Production-Education Integration. Theoretical Research and Practice of innovation and Entrepreneurship, 2022(21): 103–105.

Li H, 2022, Research on Teaching Reform and Innovative Methods of Advertising Design in the New Media Era. Chinese Journal of Multimedia and Network Teaching, 2022(3): 68–70.

Sun L, 2011, Construction and Application of the Learning Support Service System of “Guided Learning + Aided Learning + Promoted Learning” for Distance Online Courses. Journal of Henan University of Science and Technology, 2011(6): 28–29.

Li G, Liu Y, Jiang H, 2019, Research on Operation Mechanism of Open Education Teaching Team. Rural Economy andScience and Technology, 2019(4): 145–146.

Peng Z, Lu Y, 2023, Research on Quality Improvement Strategies for Live Broadcast Teaching of Distance Open Education in 5G Era. Chinese Adult Education, 2023(13): 54–58.

Zhou G, Bai H, Wu S, et al., 2023, Teaching Reform and Practice of Enhancing Professional Quality of Teachers and Students Based on Competition Platform. Journal of Tongling Vocational and Technical College, 2023(1): 13–16.

Liu X, 2023, An Exploration of Open Education Webcast Teaching Mode Under the Background of “Internet Plus” -- A Case Study of Changde Open University. Taste · Classic, 2023(2): 154–156.