JCERJournal of Contemporary Educational Research2208-84662208-8474Bio-Byword Scientific Publishing Pty. Ltd.10.26689/jcer.v7i4.4845ArticleDesign and Application of Experimental Teaching in Consumer Behavior Courseshttps://artdesignp.com/journal/JCER/7/4/10.26689/jcer.v7i4.4845LiuShiyu2023742023-04-27This article mainly elaborates on the design and application of experimental teaching in the teaching of consumer behavior. To study consumer behavior, it is necessary to understand their information collection activities before acquiring goods and services, as well as the evaluation and selection of goods, services, or brands. It is also important to pay attention to how they handle products and activities based on their satisfaction after purchasing products or services. In addition, through inquiry experiments, the learning effects of students can be improved, thereby highlighting the significance of inquiry experiments.

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