JCERJournal of Contemporary Educational Research2208-84662208-8474Bio-Byword Scientific Publishing Pty. Ltd.10.26689/jcer.v8i1.5971ArticleResearch on Narrative Design of Creative Products Based on Regional Cultural Elementshttps://artdesignp.com/journal/JCER/8/1/10.26689/jcer.v8i1.5971HuangQiqiong,GhazaliMohd Mustafa Mohd2024812024-01-18The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products. It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’ emotional and cultural experiences. Narrative theory takes the perspective of narrative expression in the design of cultural and creative products. The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products. In the narrative of cultural and creative product design, intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself, with cultural and creative products playing an important role in “local cultural stories.” This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies. The research highlighted the role of narrative design in creating multi-layered experiences, weaving regional cultural stories into products, and the importance of deep understanding and effective use of regional cultural elements in design.

Wang M, Zhao Y, 2023, Narrative Product Design from Reflective Hierarchy. Design, 2023(14): 114–117.

Wang S, 2023, Narrative in Design - Origin, Composition and Development of Narrative Design. Popular Literature and Art, 2023(01): 37–39.

Shen G, 2016, Methodology Reflection on Narrative Design Journal of Yancheng Normal University (Humanities and Social Sciences Edition), 2016(03): 86–89. http://doi.org/10.16401/j.cnki.ysxb.1003-6873.2016.03.076

Xue F, 2015, A Brief Discussion on Narrative Design Works and Their Applications Art Education, 2015(05): 114.

Wu B, 2011, Research on Narrative Design of Products. Journal of Zhengzhou University of Light Industry (Social Science Edition), 2011(04): 10–14.

Yin RK, 2014, Case Study Research: Design and Methods (5th Edition), SAGE, Los Angeles.

Bryman A, 2012, Social Research Methods, (4th Edition), Oxford University Press Inc., United States.

Ocvirk OG, Stinson RE, Wigg PR, et al., 2006, Art Fundamentals: Theory and Practice (10th Edition), McGraw-Hill, New York.

Peng L, 2019, Narrative Expression of Regional Cultural and Creative Product Design. Hunan Packaging, 2019(06): 20–23. http://doi.org/10.19686/j.cnki.issn1671-4997.2019.06.005

Chen H, Zhou X, 2020, Product Semantics - The Use of Symbols and the Conveyance of Meaning, China Building Industry Press, Beijing.