JCERJournal of Contemporary Educational Research2208-84662208-8474Bio-Byword Scientific Publishing Pty. Ltd.10.26689/jcer.v9i1.9383ArticleExploring Competitive Strategies of Preschool Teacher Education Program Based on SWOT-QSPM: A Case Study of Zengcheng Vocational and Technical School in Guangzhou Cityhttps://artdesignp.com/journal/JCER/9/1/10.26689/jcer.v9i1.9383HeYupeng2025912025-01-15This paper employs the SWOT-QSPM (Strength, Weakness, Opportunity, Threat-Quantitative Strategic Planning Matrix) analytical framework to conduct a strategic study on the preschool teacher education program, taking the preschool teacher major of Zengcheng Vocational and Technical School in Guangzhou City as an example. Through in-depth interviews and qualitative and quantitative analysis methods, the current external opportunities and threats, internal strengths, and weaknesses faced by the major are assessed. Alternative strategies are proposed, and then the QSPM method is used to quantitatively evaluate these alternative strategies. It is concluded that a differentiation strategy should be adopted as the competitive strategy for the preschool teacher education program. The research findings have significant reference value for the development and planning of similar preschool teacher majors in higher vocational colleges. The practical significance lies in the fact that the research conclusions can be directly applied by education providers. The innovative significance lies in providing career planning references for current preschool teacher major students and their parents through strategic analysis.

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