JCERJournal of Contemporary Educational Research2208-84662208-8474Bio-Byword Scientific Publishing Pty. Ltd.10.26689/jcer.v9i11.12889ArticleResearch on the Revision of Employment-Oriented Talent Training Programs in Xinjiang Vocational Colleges of Physical Educationhttps://artdesignp.com/journal/JCER/9/11/10.26689/jcer.v9i11.12889ZhangFengmei,YangYanbing20259112025-12-08Focusing on the reform of talent training under the background of the integration of production and education in vocational education, this paper takes Xinjiang Vocational College of Physical Education as the research object. Based on the field survey data of 36 enterprises and public institutions in Urumqi and Kashgar regions from May to June 2023, it systematically analyzes the demand characteristics, ability requirements of employers for sports professionals, and their feedback on current training programs. The research finds that employers have a strong demand for talent in sports training and physical education, and generally attach importance to professional skills and comprehensive quality, but they believe that graduates need pre-job training to be competent for the positions. Most units recognize the existing curriculum structure and support school-enterprise cooperation. Accordingly, this paper proposes that we should take moral education as the fundamental, optimize professional positioning, reconstruct the modular curriculum system, strengthen practical teaching and the integration of “courses, certificates, competitions, and posts,” deepen the coordination of production and education, and build a new employment-oriented training mechanism for high-quality sports technical and skilled talents.

State Council, 2019, National Vocational Education Reform Implementation Plan, viewed October 19, 2025, https://www.gov.cn/zhengce/content/2019-02/13/content_5365341.htm

Ministry of Education, 2022, China Vocational Education Development Report (2012–2022), viewed October 19, 2025, https://www.csdp.edu.cn/article/8940.html

Wang X, Li Q, 2021, Research on the Sustainable Development Teaching Model Oriented by the Employment Market. Education Modernization, 8(25): 112–115.

Liu Y, 2021, Research on the Talent Training of Regional Higher Vocational Business English Major Oriented by Employment. Vocational Technology, (6): 78–81.

Zheng S, 2009, Research on the Talent Training Program of Universities Oriented by Employment. Journal of Nanjing Medical University (Social Sciences Edition), 9(3): 234–237.

Zhang L, 2020, Research on the Cultivation of Vocational Core Competence of Higher Vocational College Students. Vocational Education Forum, (12): 45–49.

Chen L, 2019, Research on the Professional Ability Standard of Social Sports Instructors. Journal of Physical Education, 26(4): 67–72.

Guan C, 2012, Research on the “School-Enterprise Combination” Training Model of Competitive Sports Talents in Universities, dissertation, Ningbo University.

Wu X, Chen J, 2010, Higher Vocational Curriculum Reform: Concepts and Practices, Zhejiang University Press, Hangzhou, 56–60.

Xu G, 2005, Research on Practice-Oriented Vocational Education Curriculum, Shanghai Education Press, Shanghai, 89–93.

Xi J, 2016, Speech at the National Conference on Ideological and Political Work in Universities, People’s Daily, December 9, 2016.

Zhan Y, Zhou J, 2021, Research on the Innovation of the School-Enterprise Integration Model in Higher Vocational Education. China Higher Education Research, (5): 99–104.

Wang S, 2020, Research on the Development Strategy of Xinjiang’s Sports Industry. Journal of Xinjiang Normal University (Natural Science Edition), 41(2): 88–93.

Jiang D, 2007, New Theories on Vocational Education Research, Educational Science Press, Beijing, 123–128.

Zhao Z, 2016, Action-Oriented Teaching in Vocational Education, Tsinghua University Press, Beijing, 67–71.

Ministry of Education, 2019, Pilot Program on the Implementation of the “Academic Certificate + Several Vocational Skill Level Certificates” System in Institutions, viewed October 19, 2025, http://www.moe.gov.cn/srcsite/A07/moe_953/201904/t20190415_378129.html

Sun L, 2022, Analysis of the Path to the Construction of a “Double-Qualified” Teaching Team. China Vocational and Technical Education, (8): 55–59.

Zhu D, Chen Y, 2020, Innovation of the Talent Training Model in Vocational Education from the Perspective of School-Enterprise Integration. Educational Research, 41(7): 112–120.