JCERJournal of Contemporary Educational Research2208-84662208-8474Bio-Byword Scientific Publishing Pty. Ltd.10.26689/jcer.v9i9.12445ArticleResearch on Pragmatic Relevance and Translation of Tea Culture Terminology from the Perspective of Digitalized Teachinghttps://artdesignp.com/journal/JCER/9/9/10.26689/jcer.v9i9.12445HuJieying2025992025-10-22This paper focuses on the teaching of tea culture terminology translation against the backdrop of digital transformation in education. Based on the theory of pragmatic relevance, the research emphasizes shifting the focus of translation from static linguistic equivalence to more dynamic communicative effectiveness. This paper advocates the flexible application of various strategies. These include literal translation, free translation, transliteration with annotation, and adaptive translation based on the target audience’s cognitive context. The paper innovatively proposes digitally-enabled teaching implementation paths, including constructing modular online courses, building intelligent terminology case databases, conducting cloud-based workshops on translation, and implementing industry-academia collaborative project practices. These aim to reshape the teaching process utilizing digital technology, effectively cultivating higher vocational students’ cultural communication abilities and practical translation skills, thereby providing high-quality language service talent support for the internationalization of Chinese tea culture.

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