JERAJournal of Electronic Research and Application2208-35022208-3510Bio-Byword Scientific Publishing Pty. Ltd.10.26689/jera.v8i3.7199ArticleInteractive Media Visual Interpretation of Traditional Chinese Graphics in Urban Public Spaceshttps://artdesignp.com/journal/JERA/8/3/10.26689/jera.v8i3.7199ZhangFu2024832024-06-14This paper focuses on the application of interactive media technology in the visual interpretation of traditional graphic urban public spaces in China. Case studies and practical exploration show that interactive media technologies such as projection mapping, interactive devices, virtual reality technology, etc., have realized the diversity of traditional graphics display forms in urban public space. The rich interactive experience design enhances the sense of participation and experience of urban citizens and tourists and promotes the visual culture transmission of traditional Chinese graphics. The future urban public space exhibition is destined to continue to deepen the integration of technology and graphics, promote the visual communication of traditional Chinese graphics visual interpretation in urban public space, and promote sustainable innovation in cultural output in urban public space exhibitions around the world.

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