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<article xsi:noNamespaceSchemaLocation="http://jats.nlm.nih.gov/publishing/1.1/xsd/JATS-journalpublishing1-mathml3.xsd" dtd-version="1.1" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><front><journal-meta><journal-id journal-id-type="publisher-id">JERA</journal-id><journal-title-group><journal-title>Journal of Electronic Research and Application</journal-title></journal-title-group><issn>2208-3502</issn><eissn>2208-3510</eissn><publisher><publisher-name>Bio-Byword Scientific Publishing Pty. Ltd.</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26689/jera.v8i3.7201</article-id><article-categories><subj-group subj-group-type="heading"><subject>Article</subject></subj-group></article-categories><title>Research on the Design of Innovative Play Blind Box Based on AR Digital Technology Empowering Traditional Intangible Cultural Heritage</title><url>https://artdesignp.com/journal/JERA/8/3/10.26689/jera.v8i3.7201</url><author>GuZhilin,LiuJunhong</author><pub-date pub-type="publication-year"><year>2024</year></pub-date><volume>8</volume><issue>3</issue><history><date date-type="pub"><published-time>2024-06-14</published-time></date></history><abstract>The development of science and technology, especially the rise of augmented reality (AR) technology provides a new way for the inheritance and innovation of traditional intangible cultural heritage. Based on the design and research of the tide play blind box of AR digital technology empowering traditional intangible cultural heritage, this paper discusses the application and feasibility of AR technology in the traditional intangible cultural heritage, analyzes the strategy of implementing AR technology empowering intangible cultural heritage, and puts forward corresponding countermeasures for the challenges that may be faced, aiming at providing new ideas and methods for traditional intangible cultural heritage and modern science and technology.</abstract><keywords/></article-meta></front><body/><back><ref-list><ref id="B1" content-type="article"><label>1</label><element-citation publication-type="journal"><p>Yang Y, 2023, Research on AR Digital Design and Display of Artistic Intangible Cultural Heritage in Jiangsu Section of the Grand Canal, dissertation, Nanjing University of Posts and Telecommunications.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B2" content-type="article"><label>2</label><element-citation publication-type="journal"><p>Zeng Q, 2023, Creative Design Performance of Visual Image of Traditional Intangible Cultural Heritage Brand. 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