JWAJournal of World Architecture2208-34802208-3499Bio-Byword Scientific Publishing Pty. Ltd.10.26689/jwa.v5i6.2780Article“Data Hegemony”: Reflections for the Application and Development Direction of Metaverse Technology in Urban Design based on Digitalhttps://artdesignp.com/journal/JWA/5/6/10.26689/jwa.v5i6.2780FengQinyu,CaiRenjie2021562021-11-29This paper is based on the phenomenon of Tittytainment and big data control. It discusses the ways in which working youths live and work in their large suburban communities in Beijing as well as their leisure and entertainment activities. Then develops a problem statement and research questions. In addition, the project explores this reality phenomenon dialectically through the analysis and speculation of the new virtual reality technology “Metaverse.” Based on a critical design approach, the phenomenon is explored through a detailed description and examination of reality, before critically suggesting the possibility of future social control by big data companies through the “metaverse” space. Furthermore, this paper alerts to the neoliberalism that dominates globalization through anti-utopian expressions, waking up young people who are compromised by big data control and addicted to Tittytainment.

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