PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v3i4.1424Articlehttps://artdesignp.com/journal/PBES/3/4/10.26689/pbes.v3i4.1424ZhengYuan2020342020-08-18Strategies for the development of university economic management under the new media perspective have been a critical concern for the higher education industry in China, and therefore, this paper will provide a detailed discussion on the development strategies of university economic management under the perspective of new media, and is expected to give researchers in the field of the necessary reference information.