PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v3i6.1714Articlehttps://artdesignp.com/journal/PBES/3/6/10.26689/pbes.v3i6.1714ZhuXixi,WuYingxin,HeWanting,ZhaoLianghui2021362021-01-13Amazon Germany has formulated a series of marketing strategies based on the shopping habits of German consumers and it has achieved success. This article summarizes the current marketing strategies of Amazon in Germany, and explores the key factors for the success of this marketing strategy. By comparing with other e-commerce platforms, this article critically analyzes the innovation and deficiency of Amazon in Germany.