PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v4i2.2013ArticleOn the Interaction Between Media and Economic Development--Analysis based on the Principles of Western Economicshttps://artdesignp.com/journal/PBES/4/2/10.26689/pbes.v4i2.2013Xue Qian 2021422021-04-30In the context of the era of big data, the cultural industry represented by media is developing rapidly and gradually becoming an important force to promote economic growth. Based on the relevant principles of Western economics, the article first analyzes how economic influence guides media activities from the perspective of media and audiences. Secondly, it explores how to promote economic and social development through media from the perspective of media's allocation of production factors, which provides a theoretical basis for scientifically understanding and understanding media economy.