PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v4i5.2637ArticleResearch on the Coupling between Agricultural Heritage and Tourism Industry: A Case Study of Jasmine and Tea Culture in Fuzhouhttps://artdesignp.com/journal/PBES/4/5/10.26689/pbes.v4i5.2637MaYunmeng,LaiGeying2021452021-10-29The integration of agricultural heritage and tourism industry contributes significantly to regional heritage protection, rural revitalization, and cultural inheritance. Based on the coupling coordination degree model, a quantitative research was conducted to study the integration of agricultural heritage in terms of the jasmine and tea culture system in Fuzhou with the local tourism industry. The results showed that both the development of Fuzhou’s jasmine and tourism industries have advanced significantly and are currently leading in the country. However, they are not developing at the same pace. The results also showed that the coordination degree between Fuzhou’s jasmine and tourism industries have increased in recent years, with deepened mutual effects and improved coordination. Moreover, the coupling coordination degree has been rising over the past 13 years, with the coupling coordination level transforming from “extreme disorder” to “quality coordination,” demonstrating a slow integration progress of Fuzhou’s jasmine with the tourism industry at the early stage, but a sound development momentum at the later stage.

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