PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v4i5.2640ArticleConsumers’ Travel Behavior to Shopping Centershttps://artdesignp.com/journal/PBES/4/5/10.26689/pbes.v4i5.2640LiuYumeng2021452021-10-28Based on the questionnaire data, this study analyzes the characteristics of Wuhu citizens’ travel behavior in shopping centers. The following conclusions are drawn: (1) the frequency of trips to shopping centers has a great correlation with consumers’ economic level and social status; (2) the time spent to purchase goods is positively correlated with the level of goods; (3) multipurpose shopping becomes the mainstream; (4) traffic becomes the primary factor for consumers to consider; (5) the availability of supermarkets and cinemas at shopping centers affect consumers’ choice of shopping centers.

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