PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v5i6.4532ArticleDiscussion on Local Asset Management Companies’ Approach to Revitalizing Uncompleted Real Estate Projects: Taking ZS Asset Management Company as an Examplehttps://artdesignp.com/journal/PBES/5/6/10.26689/pbes.v5i6.4532YaoXicheng2022562022-12-07In recent years, with the vigorous development of the real estate market, the price and scale of real estate have been growing explosively year by year. At the same time, the continuous macro-control of the state and the debt of real estate enterprises are both thundering. The high turnover and leverage operation mode is challenged, and uncompleted real estate projects are constantly emerging. Uncompleted residential buildings are considered scars to developers or cities where these projects are located. If this issue can be solved, uncompleted residential building projects can be revitalized, and the parties involved will also benefit from it. Asset management companies play a key role in the revitalization of uncompleted real estate projects by injecting new vitality into these projects and obtaining relevant policy support from the local government for the pain points and difficulties in these projects, thus promoting the revitalization of uncompleted projects. In order to discuss the approach taken by local asset management companies to revitalize uncompleted real estate projects, this paper takes ZS Asset Management Company as an example.

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