PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v6i2.4883ArticleMarketing Path of Enterprise Brand Management Under the New Economic Situationhttps://artdesignp.com/journal/PBES/6/2/10.26689/pbes.v6i2.4883LinTongfei,ZhangQiansha2023622023-04-25Under the new economic situation, the previous marketing concept of “good wine needs no bush” is now applicable to the operation and development of modern enterprises. Therefore, enterprises must actively innovate marketing concepts and pay adequate attention to brand management. Only in this way can enterprises develop sustainably in a highly competitive market environment. We explore and analyze the significance and existing problems of enterprise brand management marketing under the new economic situation and put forward a marketing path in hope that this research will contribute to the development of enterprises.

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