PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v7i2.6134ArticleRecognition of Ethics and Sustainability: A Case Study of Coca-Colahttps://artdesignp.com/journal/PBES/7/2/10.26689/pbes.v7i2.6134WangTianfu2024722024-04-29Corporate ethics and sustainable development are receiving increasing attention in today’s society. More and more companies are realizing that ethical and sustainable development is not only a requirement for fulfilling social responsibility but also a key factor for achieving long-term growth and sustainable competitive advantage. As a result, companies are integrating ethics and sustainability into their strategies, decisions, and operations to achieve both business success and social benefit. However, some companies shout sustainability and environmental protection slogans; the actual practice differs from the claim. This paper combined the planning and actual data of the Coca-Cola Company and found that the Coca-Cola Company was suspected of greenwashing. While Coca-Cola does contribute to the environment, there is a difference between what it does and what it says. As for the possibility of this problem, the article also makes a relative solution and assessment.

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