PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v7i2.6605ArticleThe Logic of Digital Finance in the Age of Digital Economyhttps://artdesignp.com/journal/PBES/7/2/10.26689/pbes.v7i2.6605ChenZhuoyuan2024722024-04-29This paper explores the development logic, trends, and challenges of digital finance in the era of the digital economy. As a crucial component of the digital economy, digital finance has completely transformed the traditional financial services model through factors such as technological innovation, data intelligence, and personalized user experiences, paving the way for new business models and market opportunities. However, the rapid development of digital finance also faces challenges such as competition, security, and regulation. This paper emphasizes the importance of finding a balance between innovation and security in the development of digital finance and discusses the potential of digital finance in promoting financial inclusion and sustainable development. Through comprehensive analysis, this paper aims to provide valuable insights for academic researchers and industry practitioners, promoting the healthy development of digital finance.

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