PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v7i2.6795ArticleInnovative Strategies for Financial Investment Management Strategies of Enterprises in the New Erahttps://artdesignp.com/journal/PBES/7/2/10.26689/pbes.v7i2.6795HuangXuanyi2024722024-04-29With the in-depth development of economic globalization and the continuous emergence of new technologies, the importance of enterprise financial investment management strategy is becoming more and more prominent. The traditional financial investment management strategy can no longer meet the needs of enterprises in the new era and needs to be innovated with the times. For enterprises, the effectiveness and scientificity of financial investment management strategy will directly affect the competitiveness and long-term development of enterprises. Therefore, this study chooses the innovation based on the financial investment management strategy of enterprises in the new era as the research theme, aiming at exploring the innovative strategy to adapt to the needs of enterprises in the new era.

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